We welcome Georgia May Jagger, top model, to the family as the face of Wrangler's Women’s Heritage Collection.
Inspired by Wrangler’s most loved archival fits – the legendary looks that won over the west.
For decades, Wrangler has inspired women to be confident, bold and express their personal style. That legacy continues with the new Women’s Heritage Collection, offering 3 fits in a variety of wash options and design features made to turn heads and capture hearts.
THE MEN'S HERITAGE COLLECTION
Introducing: The Men’s Heritage Collection.
Inspired by the daredevil attitude we were born from, jeans that speak for themselves and tell the story of a life well-lived through rugged denim washes.
There’s a story behind every busted stitch, every hem scrape, and every oil stain. You play hard, and your jeans have the marks to prove it.
The Men’s Heritage Collection, because no one wears denim harder.
Wrangler unveils the new global advertising campaign, WEAR WITH ABANDONTM, demonstrating the emotional reasons that rockstars, riders, and everyday heroes around the world have identified Wrangler for more than 70 years, and marks the innovative rebirth of the cowboy spirit coming to life.
Capturing the adventurous optimism of the cowboy spirit.
Exemplifying the opportunities that arise when people take risks and choose to live with courage.
And accelerating our focus on creating engaging, innovative experiences coupled with best-in-class apparel products for our consumers.