Every Icon has its origin story

Created for rodeo riders and ranch hands, Wrangler was adopted by rebels and rock stars and throughout its history, the authentic all-American denim icon has created era-defining style.

Among the legends, there are six iconic products that have been with us throughout our 70-year journey, now reissued and restyled for today.

These are icons steeped in heritage, but reinvented for today. Icons live forever.
Be part of history.

The Jeans

11MWZ

Men's Western Zipper

After more than a decade of low rise skinny dominance, the trend for a more original navel-skimming denim silhouette - born in the Sixties, peaked in the Nineties - feels fresh.

Rooted in history, mixing authentic western style with counter-culture attitude, Wrangler creates the archetypal jean. Wearable and flattering, it's a retro style that now feels completely modern.

The Jeans Men
The Jeans Men
The Jeans

For the 2019 reissue, we have streamlined the original's exaggerated “kick” (originally cut generously to fit over a cowboy boot) but otherwise, with the same slim profile, the same higher rise and the original tobacco stitching against the classic Wrangler blue denim, it's just as any mid-century rodeo star would remember it.

The Jacket Men
The Jacket Men

Created for rodeo riders and ranch hands, adopted by rebels and rock stars, the authentic 124 jacket is the definitive denim jacket. Era-authentic proportions, tobacco-coloured stitching against the classic Wrangler blue are revisited in this piece, while the silhouette is slightly slimmed for a modern take on this timeless design.


The Jacket Women
The shirt Men
The shirt Men

Wrangler's best-selling, iconic western shirt, which became an instant classic. Reissued for the modern urban cowboy.

The Jacket Women