Odour-free apparel with anti-bacteria property. It comes with lasting freshness and appeal that lingers really long. Wear more, wash less wear for souls always on the move.

Silver Shield
Wear More, Wash Less
Odor Free
Safe on Skin

A life outdoors requires Sun Shield. Our UV protection denim and t-shirts have heat reflection features so you can stay carefree and cool all summer long. Sun Shield also increases the life span of your jeans by minimizing fade and keeping the fresh look.

Sun Reflection
UV Protection
Keeps You Cooler in the Sun

Odour-free apparel with anti-bacteria property. It comes with lasting freshness and appeal that lingers really long. Wear more, wash less wear for souls always on the move.

Wear More, Wash Less
Odor Free
Safe on Skin

Innovative denim performance water repellent technology now covers both denim and non-denim items such as our latest line of pants and tops to form a collection that’ll shield you from the elements whilst still maintaing a high standard of comfort and style.

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Water repellent protection for jeans, jackets and tops.

Repels Water
Maintains Natural Comfort
Soak and wash

Ready for whatever comes your way, our Water Repellent jeans protect you from moderate rainfall without compromising on comfort, breathability and style. You can count on them to brave the elements and look cool with just a t-shirt and biker jacket. Machine washable for easy care.

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Water repellent
Repels Water
Maintains Natural Comfort
Ironing Improves Repellency
Soak and wash

Take things up a gear with our Tough Gear series made with Toughmax Lycra® fabric; it has double the strength of standard denim. Durable and hard-wearing for even the roughest rides, it offers protection against abrasion & provides comfort.

Twice as Strong as Regular Denims
Abrasion Resistant
Quick Drying
Durable Performance
Evaporates and Cools
Stretchable and Comfortable
Inficool

Keep Cool, Keep Exploring

Introducing our upgraded InfiCool line with in-built wicking technology. Heat and perspiration now take a backseat to comfort and exploration by transporting moisture away from the body, meaning you can travel freely knowing your denims will remain sweat-free and dry.

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Inficool
Inficool
Inficool
Stretch Plus

The Denim Performance collection is guaranteed to withstand the demands of your everyday adventures. Meet our Stretch Plus line, offering a unique, dual-function denim that delivers water repellency and extra stretch to bring you ultimate comfort and style.

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Stretch Plus
stretch-plus