Created for rodeo riders and ranch hands, Wrangler was adopted by rebels and rock stars and throughout its history, the authentic all-American denim icon has created era-defining style.
Among the legends, there are three iconic products that have been with us throughout our 70-year journey, now reissued and restyled for today.
These are icons steeped in heritage, but reinvented for today. Icons live forever.
Be part of history.
After more than a decade of low rise skinny dominance, the trend for a more original navel-skimming denim silhouette - born in the Sixties, peaked in the Nineties - feels fresh.
Rooted in history, mixing authentic western style with counter-culture attitude, Wrangler creates the archetypal jean. Wearable and flattering, it's a retro style that now feels completely modern.
For the 2019 reissue, we have streamlined the original's exaggerated “kick” (originally cut generously to fit over a cowboy boot) but otherwise, with the same slim profile, the same higher rise and the original tobacco stitching against the classic Wrangler blue denim, it's just as any mid-century rodeo star would remember it.
Created for rodeo riders and ranch hands, adopted by rebels and rock stars, the authentic 124 jacket is the definitive denim jacket. Era-authentic proportions, tobacco-coloured stitching against the classic Wrangler blue are revisited in this piece, while the silhouette is slightly slimmed for a modern take on this timeless design.