7 Icons

The mark of quality, heritage and craftsmanship, Wrangler’s 7 Icons are the same today as they were
when first developed in 1947. Each element was designed with functionality and
comfort in mind, and reinterpreted to meet the everyday needs of the modern denim enthusiast.

REPO LOGO

ROPE LOGO

REPO LOGO

A symbol of action and the outdoors

THE WRANGLER PATCH

THE WRANGLER PATCH

THE WRANGLER PATCH

A symbol of authentic quality denim garments

FLAT RIVETS

FLAT RIVETS

FLAT RIVETS

To avoid scratches on the seat

SEVEN BELT LOOPS

SEVEN BELT LOOPS

SEVEN BELT LOOPS

Two more belt loops to make sure your belt is secure

'W' STITCH

'W' STITCH

'W' STITCH

Trademark representing the legacy of Wrangler

WIDE SCOOP WATCH POCKET

WIDE SCOOP WATCH POCKET

WIDE SCOOP WATCH POCKET

A deeper, curvier watch pocket convenient for keys and coins

YPKE SEAM OVER PANEL

YOKE SEAM OVER PANEL

YPKE SEAM OVER PANEL

To secure wallet in place