Indigood Foam-dyeing

It takes a lot of water and energy to create denim's recognisable indigo shades. That's why we have developed Indigood to change the way we dye our fabric. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.

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indigood

ICONIC DENIM
SUSTAINABLY MADE

Our Product
Our Product
Our Product

We take the need to reduce our impact on the environment seriously – and we’re leading the Wrevolution. Every stage of our production process has been reviewed, from the materials we use and the way we dye and finish our garments, to minimising emissions from our factories.

We’re introducing these initiatives in our WRANGLER ICONS range.
Discover the jean, the jacket and the shirt.

Recycling materials, reducing our impact

Producing new cotton requires a vast amount of water, land and energy. We are committed to recycling our surplus cotton and reducing waste. Offcuts are shredded and spun into usable yarn. This fabric is made using at least 28% recycled cotton. Every detail has been made better. The labels are made from recycled plastics, the rivets and metal hardware are created using safe chemistry and our tags use 100% recycled paper.

Recycling materials, reducing our impact

Eco-tech finishing

These Wrevolutionary faded denims have been created using sustainable and cutting-edge technologies including the use of lasers, ozone and nanobubbles, all of which reduce the use of resources. Iconic denim, made better.

Eco-tech finishing

Tough denim.
Gentle footprint.
Responsible action.